What is a bridal trunk show

There is such a tradition to end a couture show with a wedding dress. Not a single couture client is likely to get married in it, it’s like an art object, an apogee of all the work, a dream dress, for which designers usually spend the most luxurious fabric and the greatest number of hours of handwork. Today not all brands adhere to this tradition, but many try not to lose sight of it.

Here are the outfits that turned out this season:

Zuhair Murad

The French brand’s couture collection was inspired by symbols of esoteric spirituality and the magic of the cosmos, so the wedding dress is dotted with stars, and above the model’s head is a headband with an obscure constellation.

Elie Saab

Lebanese designer Elie Saab presents the next year’s bride not in white, but in a gold dress with a champagne veil. Luxury, as it were!


The honor of showing a Chanel wedding dress went to Dutch plus-size model Jill Kortlev. This is not her first time at Chanel, but this is the first time she has been a plus-size bride.


The Balenciaga bride was, perhaps, the most sumptuous. The skirt of the dress was so puffy, the model could barely make it through the archway between the guests, and she even slipped a little.

Jean Paul Gaultier

The most modern bride came from Jean Paul Gaultier, who created the collection with Olivier Rousteing, the creative director of Balmain. As a result, model Kristen McMenamy took to the runway in a strange outfit, reminiscent of a mix of T-shirt, leggings and a cape. High platform boots turned out to be fatal – sending a kiss to Gaultier, Kristen fell at the end of the runway.

Is it worth it to attend a bridal expo?

Here you can chat with any wedding professionals, from presenters to decorators, ask lots of questions you care about and get comprehensive answers.

The downside of such events is that only a small percentage of proposals, that is, the choice will not be exhaustive, and the cost of services offered is quite high (after all, for participation in exhibitions and advertising need to pay, which means performers expect a decent payment for their efforts and “promotion”).

Try yourself as a bride at the exhibition

There will be many bridal fashion salons at the exhibition. And you can try on the dresses you like in one place and not have to run all over town looking for a new salon.

Wedding exhibition

The show will not only help you pick out a look, but also all sorts of wedding essentials, right down to napkins and candles for the tables.

Also at the exhibition will be present makeup artists, stylists – with them you can consult on the image of the bride and probably find your master, with whom you will be comfortable and easy on your wedding day.

What is a bridal trunk show

You can get discounts at the bridal show

Your couple will be able to participate in a drawing for gift certificates from all wedding industry representatives and win their gift.

If the wedding is still more than 4 months away, discounts, sales and certificates can also be searched online. There are especially a lot of offers in the winter period. We suggest you use our portal to find discounts and sales.